<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Nonprofit Marketer]]></title><description><![CDATA[My success is making organizations profitable by integrated marketing and communications strategies that align with a company's mission.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 15 Apr 2026 22:58:00 GMT</lastBuildDate><atom:link href="https://openratewhisperer.wixsite.com/shannonfernandez/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[5 Facebook Tricks You Might Not Know]]></title><description><![CDATA[With recent updates to Facebook, here are a few tricks for your nonprofit to change it up &#38; customize the platform to get the most out of it]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/facebook-tricks</link><guid isPermaLink="false">60a27daa62cd0a001556f0c9</guid><pubDate>Mon, 17 May 2021 15:18:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_5b0b4a72677d4b939dc4837e318cfe24~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[5 Ways To Overcome Imposter Syndrome]]></title><description><![CDATA[Imposter Syndrome, simply put, is feeling like a fraud or undeserving of your position. ]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/imposter-syndrome</link><guid isPermaLink="false">605f89b58baaea0015c9c4c6</guid><pubDate>Sun, 28 Mar 2021 00:49:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_eb45849e393a4a3c9c55a1812825e1b2~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[7 Easy Ways to Keep Volunteers Engaged in 2021]]></title><description><![CDATA[With COVID-19 restrictions still in place, nonprofits MUST utilize these essential ways to retain volunteers in 2021.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/virtual-volunteers</link><guid isPermaLink="false">60229c7e0cd63500187e33b4</guid><pubDate>Tue, 09 Feb 2021 15:26:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_0eec5bac845748ab9c4e03af6d2c43d3~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[4 Easy Ways Nonprofits Can Gain Reach Using Clubhouse App]]></title><description><![CDATA[By now, you might have heard about the new social platform creating a buzz, Clubhouse. But can nonprofits benefit from it?]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/clubhouse</link><guid isPermaLink="false">600b16797a96720017e4e354</guid><pubDate>Fri, 22 Jan 2021 19:13:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_3609029ceef148828daf0e3049c5e58d~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Top  Ways to Gain Sponsors for Fundraising Events]]></title><description><![CDATA[Corporations, big and small, provide nonprofits with financial support, and in return, nonprofits provide marketing and a boost in ROI.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/sponsors</link><guid isPermaLink="false">5fea0cc8cc41a0006e73b110</guid><pubDate>Mon, 28 Dec 2020 17:56:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_4ff57f83405b41c197a28b7b8ea68417~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Does Direct Mail Marketing still work?]]></title><description><![CDATA[With more of the nation logging online, is direct mail marketing still a viable options for nonprofits?]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/direct-mail-marketing</link><guid isPermaLink="false">5f9c1774c6c79300172be85d</guid><pubDate>Fri, 30 Oct 2020 14:44:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_336842e98b0445a19423f5988207d205~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Should companies reply to comments?]]></title><description><![CDATA[Responding to comments on each post can actually help your brand and earn you more loyal followers. ]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/replying-and-engaging</link><guid isPermaLink="false">5f96e182f449340017421a7f</guid><pubDate>Mon, 26 Oct 2020 15:17:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_4933bcf07abb4ceda8bf3351c9b34d71~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[How to Add Awareness Days to your Content]]></title><description><![CDATA[Awareness Day's offer a golden opportunity to make your content unique to your nonprofit.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/awareness-days</link><guid isPermaLink="false">5f9045a2f8832c0019265fb7</guid><pubDate>Wed, 21 Oct 2020 15:47:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_e6d98441d88f446e9f943af70976ffa5~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[KEY Examples of Brand Ambassadors]]></title><description><![CDATA[Nonprofits already have brand ambassadors who are ready and willing to help – they just haven't been identified yet!]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/brand-ambassadors</link><guid isPermaLink="false">5f47a71ee949610017cd8133</guid><pubDate>Thu, 27 Aug 2020 13:13:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_96db6616c6204d1f99de70cdc22cd831~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Why Every Nonprofit Should Invest in Photography]]></title><description><![CDATA[There are so many things that can impact people's perception of your professionalism and amateur photos are one of them.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/nonprofit-photography</link><guid isPermaLink="false">5f453a88be56720017b7755a</guid><pubDate>Tue, 25 Aug 2020 16:57:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_de6281dc682c439e88981dc6cfaa8caa~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Create a PR List That Gets Your Nonprofit Seen]]></title><description><![CDATA[If you don't already have a PR list or a list of media contacts, it can seem very daunting to start.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/media-list</link><guid isPermaLink="false">5f34071b57aad50017be164a</guid><pubDate>Wed, 12 Aug 2020 15:52:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_f06bc827ca664dbf923d09916b60cfbc~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Why Influencer Marketing Can Expand Your Reach]]></title><description><![CDATA[Partnering with influencer can connect your nonprofit with a larger target audience that otherwise may be hard to engage with.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/influencer-marketing</link><guid isPermaLink="false">5f31e4bb2b2d170017b47190</guid><pubDate>Tue, 11 Aug 2020 00:44:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_876d5c11fca54529bef754af82b930ba~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Best Practices Nonprofit's Can Use for Video Marketing]]></title><description><![CDATA[Video marketing has become a key strategy in planning fundraising events, highlighting missions and much more.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/video-marketing</link><guid isPermaLink="false">5f2964a7cd34450017b8f227</guid><pubDate>Tue, 04 Aug 2020 14:02:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_f990013ae97e4339a4be605ff891d01a~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Should Nonprofits Speak Up In Social Movements?]]></title><description><![CDATA[Many organizations often wonder if they should speak up or stay silent on social issues.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/social-movements</link><guid isPermaLink="false">5ed669bfb4052b00176aa8ba</guid><pubDate>Tue, 02 Jun 2020 16:12:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_8e28c24f12204709953546ed9f2f2def~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Social Media Content Best Practices for Nonprofits ]]></title><description><![CDATA[Posting engaging content is so important to ensure the success of your nonprofit; it supports brand awareness and encourages engagement.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/content-calendar</link><guid isPermaLink="false">5ecfd63ea2ecc10017f267df</guid><pubDate>Thu, 28 May 2020 15:59:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_0807645b1cf948f5a14b5351814cb9da~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[5 Ways Nonprofits Can Stand Out On Instagram]]></title><description><![CDATA[Your Instagram bio takes the main stage for profile visitors. It's your chance to capture the attention of users, both new and old!]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/instagram-bio</link><guid isPermaLink="false">5ece98979233380017cbd6ca</guid><pubDate>Wed, 27 May 2020 19:03:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_432fea67190c4a85851484530903b0d1~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[Changing Your Digital Marketing Strategy During a Pandemic]]></title><description><![CDATA[Since the COVID-19 pandemic took over nonprofits have had to completely revamp their digital media marketing strategies.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/pandemic-marketing</link><guid isPermaLink="false">5ec7da56bf86b2001723e155</guid><pubDate>Fri, 22 May 2020 15:12:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_0550adc26b924a889674641b08dbfd34~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item><item><title><![CDATA[The Importance of Social Media for Nonprofits]]></title><description><![CDATA[For nonprofit organizations, staying off social media is a thing of the past.]]></description><link>https://openratewhisperer.wixsite.com/shannonfernandez/post/nonprofits-and-social-media</link><guid isPermaLink="false">5ec68aecefb6ba0017891582</guid><pubDate>Thu, 21 May 2020 16:04:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb3355_83873419d98747d5bda07934ae834822~mv2.png/v1/fit/w_987,h_787,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Fernandez</dc:creator></item></channel></rss>